With the announcement of QUATTRO WIRELESS acquisition by Apple corp. last Tuesday, another rivalry is set to start in mobile advertising between 2 giants. Apple has a maximum number of iPhone users, where Google leads in ads industry and a successful history of delivering ads. Until now, AdMob has been accepted among top choices to deliver ads in iPhone users network, which is again owned by Google since November last year.
I wish iAd would support J2ME integration as well down the line, so its also possible to deliver ads to other standard popular platforms in the industry, such as: BlackBerry, Android and Palm's WebOS.
Fingers crossed to see another interesting year into different aspect of smart phones competition, and an important monetary subset of it too, where most of people would be interested to spend time to get into it. Being an iPhone fan, I'll also wet my fingers in the river to feel the heat of such an amazing fire in Mobile world.
About iAd: iAd evolved after Apple acquired Quattro Wireless last Monday for approx US $275M. Quattro Wireless is a leading global mobile advertising provider, empowering advertisers, application developers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI. (courtesy: Quattro)
About AdMob: AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create ads, choose landing pages and target their ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers. (courtesy: CrunchBase)