Tuesday, May 17, 2022

Growing Data Privacy Concerns in the Age of Digital Transformation

The digital experience that a customer gets while interacting with the brand is one of the reasons for any company’s success in the 21st Century. Continuous tracking of user actions and predicting their intent are among key components of digital customer experience so it helps a company to clock higher sales. Now, the pertinent question is - How can a company improve its digital engagement?

Two Rs play a key role in ensuring great customer engagement.

1) Relevant content strategy, wherein a company needs to understand its customers’ preferences. This would entail aligning your content and product options to the needs of the customer.

2) Reliable technology can help companies attract more customers on its platform. As per a PwC report, nearly 80 percent of American consumers say that speed, convenience, knowledgeable help and friendly service are key elements of a positive customer experience. Hence, using technologies that enable customers to spend more on a company’s product.

Closely linked is the idea that users must be able to operate with ease. The PwC report also notes that customers want the design of websites and mobile apps to be elegant and ...

Thursday, May 12, 2022

Building Your ‘Digital Castle’ Requires Robust Customer Engagement

The digital experience that a customer gets while interacting with the brand is one of the reasons for any company’s success in the 21st Century. Continuous tracking of user actions and predicting their intent are among key components of digital customer experience so it helps a company to clock higher sales. Now, the pertinent question is - How can a company improve its digital engagement?

Two Rs play a key role in ensuring great customer engagement.

1) Relevant content strategy, wherein a company needs to understand its customers’ preferences. This would entail aligning your content and product options to the needs of the customer.

2) Reliable technology can help companies attract more customers on its platform. As per a PwC report, nearly 80 percent of American consumers say that speed, convenience, knowledgeable help and friendly service are key elements of a positive customer experience. Hence, using technologies that enable customers to spend more on a company’s product.

READ THE FULL ARTICLE >>

Published on CMO Council eJournal.

Wednesday, May 11, 2022

Change doesn’t change itself.

10 years is quite a break. A lot have changed in the meantime. 

  • Aged another 10 years
  • Upgraded to iPhone 13 Pro, writing this on it, previous post was from iPhone 4S, long time
  • Earned 13 more professional certifications; some are really tough ones, trust me
  • Changed job twice
  • Bought a house, sold that, and bought another one
  • Faced a layoff and then got retained also within same company for the same role, such things exist
  • Blessed with the second child, and he has a website - www.joshvir.com
  • Lost 52 lbs and gained back 26 of it, lol
  • Have a pet now, a chocolate labrador
  • Got Covid vaccine, both
  • Started trading in stocks, crypto, and heavily on crypto
  • Written for reputed publishers and professional communities online, and still writing

A thing that hasn’t changed is, my curiosity!

These days, I’m curious about customer digital experience. I’m always exploring various ways to learn B2B users' behavior online and how to captivate them for business benefit? They say, “Obsession is not good”. It’s quite opposite when we are talking about customers. Amazon is based on customer-obsessed culture. Steve Jobs preached customer-centric business model. I’m obsessed with customer experience and changing the way how business is done on digital interfaces.

Wait, wait, wait, I welcome back myself to writing!

Growing Data Privacy Concerns in the Age of Digital Transformation

The digital experience that a customer gets while interacting with the brand is one of the reasons for any company’s success in the 21st Cen...