We recently lost a legendary singer, "Sidhu Moosewala", who from a small village in Punjab, India, in merely 5 years became an international sensation. On May 29th, 2022, he was shot dead at the age of 29. He was listed with multiple songs within top 200 Billboard charts. One of most watched music videos on YouTube, and most listened singer on iTunes, Spotify etc. His growth chart has been through the roof.
I'm writing this blog in his memory. I was and will always be his big fan, who I always admired as an awesome creator and marketer. He was one man army who created brand on himself on his own.
Why he was so special and successful?
Here are some of the lessons I have acknowledged from him as a marketer:
His first song launched in 2017 "So High", that tells a lot about his vision, "Jo copycat bane geet kaar saare ne, paad paad sutne ne moosewale ne" (I'm going to destroy all of these copycat music composers around.). He did it within couple of years with his content quality and connection with his audience.
Take-away: Set your goal and go for it. People will talk no matter what. Avoid distractions. Stay consistent.
His songs and singing style are very different than other creators. He didn't follow the typical music format that has been there for decades. He writes songs as anyone of us thinks and composed like he's only talking. It's neither rap nor hip-hop but somewhere in between. He created his own field and rules to play.
He didn't create general songs at all. He did lot of road shows and performed at events. He did interact with his audience directly. He knew exactly what his audience wants to listen, and his songs are so closely crafted with social and youthful facts. Few million views on YouTube for his songs is like low end benchmark.
You'll always be missed! I'll remember you as long as I'm in marketing career.