Wednesday, June 15, 2022

5 marketing take-aways from the success of Sidhu Moosewala

We recently lost a legendary singer, "Sidhu Moosewala", who from a small village in Punjab, India, in merely 5 years became an international sensation. On May 29th, 2022, he was shot dead at the age of 29. He was listed with multiple songs within top 200 Billboard charts. One of most watched music videos on YouTube, and most listened singer on iTunes, Spotify etc. His growth chart has been through the roof.

I'm writing this blog in his memory. I was and will always be his big fan, who I always admired as an awesome creator and marketer. He was one man army who created brand on himself on his own. 

Why he was so special and successful?
Here are some of the lessons I have acknowledged from him as a marketer:


His first song launched in 2017 "So High", that tells a lot about his vision, "Jo copycat bane geet kaar saare ne, paad paad sutne ne moosewale ne" (I'm going to destroy all of these copycat music composers around.). He did it within couple of years with his content quality and connection with his audience.

Take-away: Set your goal and go for it. People will talk no matter what. Avoid distractions. Stay consistent. 

Thursday, June 9, 2022

Digital Disruption is one of the Greatest Opportunities of the Century

Digital disruption is the renaissance of the 21st century. In the new world, where transformation has transcended life, change is inevitable. Digital forces have transitioned every business model, product development, and innovation. The economic age is the combination of new exponential technologies and value-based services. Basically, it is about making existing concepts and products easier, cheaper, accessible, faster, and more convenient with the use of technology. This creates massive opportunities for businesses to enter existing markets or create new possibilities.

Some of the latest disruptive technologies in the process of innovation are:
  • Blockchain
  • Cloud Computing Technology
  • Artificial Intelligence
  • Virtual Reality and Metaverse
Most transitions occur from major disruptions. But when disruptive forces emerge, they tend to revolutionize industries, create impact and add value to the customer experience. The recent introduction of Electric Vehicles to an otherwise saturated automobile market is a good example of digital disruption. Tesla or as many call it “the new iPhone”, is a hi-tech electric car that provides a unique digital experience to riders. It is not the first electric vehicle but the most advanced electric car with lithium batteries which makes it as good as the ICE vehicles (Internal Combustible Engine)

Let's take a look at how disruptive technology has transformed our lives in the past decade:
  • Ride-sharing apps
  • Online Video Streaming Services
  • Email
  • Hotel booking
In the 20th century, Kodak cameras were one of the first to monopolize the mainstream market for cameras. But they failed to keep up with the changes and evolving demands of the customer. Slowly, digital cameras came in as the new fun gadget. Brands like Nikon, Sony, and Canon brought in better technology and marketing strategies. They introduced cameras as a need to hold on to life memories rather than a luxury. Kodak’s resistance to transforming and adapting to the changing market trends led to its bankruptcy in 2012.


Published on CMO Council eJournal.

Monday, May 16, 2022

Growing Data Privacy Concerns in the Age of Digital Transformation

Data is the new currency in the age of digitization. The exchange of which creates a win-win situation for tech companies to provide personalized experiences for netizens.

After visiting an ecommerce website, you might have noticed platforms like Reddit, Facebook showing you the same products that you were eyeing.

  • Balancing Personalization With Privacy
In the digital age, the difference between a profitable and non-profitable company is the way its data is used in enriching customer experience.
  • Understand and Focus on Data Principles, Policies
Thorough understanding of data principles and policies is integral to protecting the privacy of customers.
  • Data Analysis to Support Customer Intent
One of the ways to create a customer-centric business model is by analyzing the user data and democratizing the access to data analysis reports across departments that frame marketing strategies.
  • Balance and Educate, Lower Risk
Data privacy and personalization are two sides of the same coin. But rather than being conflicting, these must be vetted by legal advisors before their application into innovation and business processes.
  • Rooting for Customer Trust
User data when used in context helps in maintaining the privacy that establishes trust between customers.
  • Allows Ongoing Research
Data sharing not only helps advance research but also points it in the right direction which is beneficial to both the manufacturer and consumer.
  • Verification of Results
Feedback and analysis from customer data validate the purpose that the company tries to achieve.
  • Product Development and Improvements
Why do you think there are 13 versions of the iPhone? Data exchange is the key to continued growth in the process of creating revolutionary products.
  • Promotes Connection and Collaboration
For the purpose of collecting data, companies are more inclined toward promoting collaboration with the users than ever.
  • Conclusion: Support Digital Transformation Through Data Sharing
It may come as no surprise that in the age of digital transformation, companies need to consider the security of the data they collect, store and share. Nevertheless, promoting data exchange can increase market transparency and continued growth.

Data privacy must be the foundation of any transformational digital project as without it you might not only be penalized but also lose customer loyalty and trust. Digital transformation through data sharing leverages innovation and the introduction of cutting-edge technology to accelerate business processes.


Published on

Thursday, May 12, 2022

Building Your ‘Digital Castle’ Requires Robust Customer Engagement

The digital experience that a customer gets while interacting with the brand is one of the reasons for any company’s success in the 21st Century. Continuous tracking of user actions and predicting their intent are among key components of digital customer experience so it helps a company to clock higher sales. Now, the pertinent question is - How can a company improve its digital engagement?

Two Rs play a key role in ensuring great customer engagement.

1) Relevant content strategy, wherein a company needs to understand its customers’ preferences. This would entail aligning your content and product options to the needs of the customer.

2) Reliable technology can help companies attract more customers on its platform. As per a PwC report, nearly 80 percent of American consumers say that speed, convenience, knowledgeable help and friendly service are key elements of a positive customer experience. Hence, using technologies that enable customers to spend more on a company’s product.


Published on CMO Council eJournal.

Tuesday, April 26, 2022

Have You Recognized the Potential of the Composable Digital Experience Stack?

As competition between businesses rises, personalized digital experience is the answer to the rising expectations of the customers today. In order to optimize customer experience, companies aim to adopt a digital strategy that is customizable to specific demands and implemented across multiple touch points of the customer journey through a composable digital experience (DX). Composable digital experience platforms (DXPs) aim to bridge the gap between the digital technology experiences of different datasets in an organization like the customer, users and employees.
  • What Is Composable DX?
According to Gartner “A DXP is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”
  • Hopes: Can Composable DX Meet Customer Expectations?
"By 2023, organizations that have adopted an intelligent composable approach will outpace the competition by 80% in the speed of new feature implementation," Gartner, Inc.
  • Promises: What Composable DXP Companies Desire
"Gartner estimates that by 2023, 60% of mainstream organizations will list composable business as a strategic objective and will use an increasing number of packaged business capabilities (PBCs)."
  • Composable DXP Promises
    • Tailored to specific requirements
    • Flexibility to integrate
    • Adaptability to customer behavior
    • Omnichannel strategy
  • Realities: Composable DXP Features
    • Microservices based architecture
    • Experience over cost
    • Answer to risk management
    • Faster time-to-market
  • Composable DXPs: The Future of CX
Gartner suggests the digital experience strategy to be focused on total experience (TX) that creates superior shared experiences by interlinking the four disciplines; that is, customer experience (CX), user experience (UX), employee experience (EX) and multiexperience (MX).

The different parts of the process should not lack insight into each other's objectives thus providing a disjointed and siloed experience. Rather they must be able to deliver frictionless, personalized, flexible and cohesive digital experiences. Hence, Composable DXPs are the way to meet customer aspirations and expectations for a personalized experience.

Tuesday, April 12, 2022

Providing Seamless Digital Experience Is Secret Behind Brand Loyalty

The Covid-19 pandemic and the increasing push for social distancing has given an unlikely fillip to digitization. This has meant that companies have had to ensure that customers get the best digital experience of their product. In simple terms, digital customer experience is the interactions that a customer has with the company through its digital mediums like website, apps and social media.

A McKinsey global survey of executives noted in 2020 how companies have "accelerated the digitization of customer and supply-chain interactions by three to four years" during the Covid-19 pandemic.

Every company wants to be remembered by customers, mainly for its product. But how can companies cultivate recall value in the digital world?

One potent way is through enriching the digital experience for customers interacting with the company and its product. For enabling and constantly improving a company’s digital experience, feedback - both solicited and unsolicited - plays a huge role. In addition, focusing on the digital touchpoints of customers will help track the bounce rate and apply action items to keep customers digitally engaged.

Saturday, March 12, 2022

Change doesn’t change itself.

10 years is quite a break. A lot have changed in the meantime. 

  • Aged another 10 years
  • Upgraded to iPhone 13 Pro, writing this on it, previous post was from iPhone 4S, long time
  • Earned 13 more professional certifications; some are really tough ones, trust me
  • Changed job twice
  • Bought a house, sold that, and bought another one
  • Faced a layoff and then got retained also within same company for the same role, such things exist
  • Blessed with the second child, and he has a website -
  • Lost 52 lbs and gained back 26 of it, lol
  • Have a pet now, a chocolate labrador
  • Got Covid vaccine, both
  • Started trading in stocks, crypto, and heavily on crypto
  • Written for reputed publishers and professional communities online, and still writing

A thing that hasn’t changed is, my curiosity!

These days, I’m curious about customer digital experience. I’m always exploring various ways to learn B2B users' behavior online and how to captivate them for business benefit? They say, “Obsession is not good”. It’s quite opposite when we are talking about customers. Amazon is based on customer-obsessed culture. Steve Jobs preached customer-centric business model. I’m obsessed with customer experience and changing the way how business is done on digital interfaces.

Wait, wait, wait, I welcome back myself to writing!

5 marketing take-aways from the success of Sidhu Moosewala

We recently lost a legendary singer, " Sidhu Moosewala ", who from a small village in Punjab, India, in merely 5 years became an i...